- Good rankings are a properly supply of traffic
The point of proper rankings in the search consequences is to achieve as a lot traffic as feasible from the organic search channel. The higher up a web page ranks in the consequences for a search query, the higher the hazard is that the searcher will click on this result. This explains the direct connection between excessive rankings and elevated traffic. This relationship between rankings and clicks (and traffic) is strongest among the top three search results. However, changing layout of the search results pages is continuously changing will effect your Website SEO Stats with the inclusion of Google’s Knowledge Graph facts and the integration of Universal Search elements (SERP Features) like videos, maps and Google Shopping ads.
- These developments can suggest that the pinnacle three organic rankings are no longer the 3 pleasant positions on the SERP. This has been confirmed in heatmap and eye-tracking tests.What can have an impact on my rankings?
Search engine optimization is a technique for sustainable influences search engine rankings. Google and different search engines calculate their search outcomes for keywords the usage of incredibly complicated algorithms. The man or woman rating factors and their weighting inside the rating calculation are well-guarded intellectual property that belongs to the search engines and is now not publicly disclosed.
The following factors are assumed to be closely related to rankings:
- number of backlinks
- sitemap and internal linking
- usage of key phrases in text elements like meta titles, meta descriptions, text etc.
- term optimization of content, primarily
- ased on evaluation with different documents on the equal subject matter (proof and relevant terms, topic/content clusters)
- URL structure
- trust assigned to the page
- page load time (site speed)
- time on site and jump charge (here: how long a visitor spends on the web page before they return to the SERP)
- CTR in the SERPs, i.e. how often searchers click on on the result
and presumably many different factors like page traffic, authorship.
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